
The healthcare sector in Germany and across Europe is facing immense challenges. On the one hand, the demand for professional healthcare is steadily increasing due to demographic changes. On the other hand, there is a shortage of skilled workers who can provide this care. Many facilities are already feeling the impact of staff shortages: overload, stress, and decreasing motivation among caregivers.
This raises a central question for employers: How can we support, motivate, and retain our teams in the long run? One key lies in digitalization. According to the Trend Study Pflege & Soziales 2025 (myneva Group GmbH), professionals see digital tools as one of the biggest opportunities to make daily care work more efficient and more human.
Healthcare work is deeply human. The study shows that around 60% of respondents chose their profession primarily because of the personal contact it offers. Healthcare professionals define their work through relationships – with patients, families, and colleagues.
But this core motivation is at risk. When working conditions push people to their limits, stress and overload take center stage. Almost half of respondents (49.3%) said stress and overwork are the main reasons they would consider leaving their job. The danger is clear: if caregivers feel cut off from the human side of their work, they leave the profession altogether.
The European labor market makes the situation even tougher. Eurostat projects that by 2030, there will be a shortage of 4.1 million healthcare professionals in the EU. This means:
The result is a vicious cycle: the higher the workload, the more professionals leave, and the bigger the gap becomes. For employers, the challenge is clear: act now to retain current staff and make the profession appealing to new talent.
The study shows that caregivers not only accept digitalization but actively want it. Around 70% see digital tools as an opportunity to ease workloads and boost motivation.
The reality, however, is sobering: only 18.6% of respondents regularly work with digital tools. Nearly one in five have had no or insufficient training on digital applications. The potential is there, but it is far from fully used.
The study highlights which digital solutions would make the biggest difference in daily care. Employers can focus on these areas to create real improvements:
CWC Recruitment has identified practical ways AI can be used effectively:
For employers, the key takeaway is this: AI cannot replace human care, but it can free up time. And this time is exactly what caregivers need to focus on their core task – working with people.
Another central finding of the study: around 42% of respondents rate their digital skills as average, and 8% as low. This shows a clear responsibility for employers.
Simply providing tools is not enough. Healthcare professionals need to be trained and confident in using them. Only then will digital solutions be accepted and effective.
Recommendations for employers:
The Trend Study Pflege & Soziales 2025 makes it clear: healthcare professionals want digital support. They recognize that digitalization does not contradict their core motivation, the human connection, but instead helps protect it.
Digital tools save time, reduce stress, and give caregivers the space they need for their real work. For employers, this means:
With the predicted shortage of skilled workers, digitalization is no longer optional-it is essential. Employers who invest now in digital solutions and training will not only boost efficiency but also strengthen staff satisfaction and retention.
This is how we can build a modern healthcare system that, despite all challenges, remains human. And that is exactly what healthcare professionals want.
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